Digital assets and Purposes

'Archive footage' is original to the production. True or False?

• True

• False

The purpose of commercials is...

• Entertainment

• Express opinion

• To Sell

• To inform

The purpose of a COVID-19 poster is to...

• Persuade

• To educate

• Entertainment

• To inform

'Actual sound' is original to the production. True or false?

• True

• False

What is CGI?

• Computer Generated Intelligence

• Computer Generated Image

• Computer Going Idle

• Computer Generated Information

Soundtrack/Score is part of the...

• Audio

• Text

• Footage

• Credits

Text, actual footage, soundtrack, photos are examples of what?

• Physical assets

• Digital assets

• Media

• Stuff

'Actual footage' is original to the production. True or False?

• True

• False

'Actual sound', 'Archive sound' and 'Soundtrack' are all types of [blank] type of digital assets

• Entertain

• Video

• Persuade

• Audio

Target Audience - Demographic includes:

• Age, gender, ethinicity, income, marital status

• Just age, nothing else

• Age, gender, hobbies/interests

• Behavioural attributes and interests