Marketing

Which of the following is the feature of the marketing?

• (a) Needs and wants

• (b) Creating a market offering

• (c) Customer value

• (d) All of the above

_________ concept is based on those companies who believe in this philosophy that quality of goods or services of good standard can easily attract customers.

• (a) Marketing concept

• (b) Production concept

• (c) Product concept

• (d) Selling concept

________ is the process of classification of products into different groups on the basis of some of its important characteristics.

• Grading

• Packaging

• Standardization

• Branding

Packaging is important not only for protection of the product but also serves as ________.

• Quality product

• Complex graphics

• Promotional tool

• Promotion budget

Which of the following is not the function of packaging?

• Product protection

• Pricing objectives

• Promotion

• Product identification

Which of the following statements is not true with regard to the concept of product?

• It is a bundle of utility.

• It is a source of satisfaction.

• It is confined to physical product.

• All of the above.

In order to promote the sales of the company, Mukund Limited has decided to offer consumer durable products at 0% finance. Identify the type of marketing factor being described in the above line.

• Advertising

• Sales Promotion

• Publicity /Public Relations

• Personal Selling

Guneet went to a shop and expressed her desire to buy a copper water bottle only of Prestige company. Identify the component related to branding being described in the above case.

• Trademark

• Generic name

• Brand name

• Brand mark

The term ‘market’ may be understood in which of the following contexts?

• Geographical area covered

• Type of buyers

• Quantity of goods transacted

• All of the above

Which of the following is a feature of marketing process?

• Satisfying needs and wants of the consumers

• Creating a market offering

• Developing an exchange mechanism

• All of the above