Measurements, Scales and Errors

Which is the most commonly used scale in Business

• Semantic differential

• Yes/No

• Likert Scale

• Nominal scale

Following is the example of 'Bipolar attributes'

• Sweet-------Tasty

• Happy-------Sad

Pictures and diagrams are part of ________________ rating scale

Next time when I develop a questionnaire, I shall use____________

• Likert scale

• Staple scale

• Itemized rating scale

• Others

Testing the validity of questionnaire with theory comes under which type of validity?

• Concurrent validity

• Construct validity

• Content validity

• Predictive validity

In which type of reliability, we correlate every item with each other?

• Split half

• Test-Retest

• Alternative Measurement Forms

• Internal Consistency (cronch bach alpha)

If a variable can change the existing nature of relationship between any two variable, then it is called?

• Dependent variable

• Independent variable

• Moderating variable

• Mediating variable

Variable of primary interest in any research is?

• Independent variable

• Moderating variable

• Mediating variable

• Dependent variable

List three criteria for Good measurement

Evaluate responses using AI:

OFF

Learning to develop questionnaire is a practical skill

• Agree

• Disagree

• May be