Campaign for Change Quiz!

What is a campaign?

• A set of activities implemented over a period of time in order to persuade people to buy something

• A set of activities implemented over a period of time in order to achieve something, such as social, political, or behavioral change.

• An activity by an individual or group that aims to influence decisions within political, economic, and social institutions.

This is not a part of problem tree

• Direct effects

• Outcome statement

• Long term effects

What is the name of the tool to understand your audience better

• Power map

• Empathy map

• Engagement pyramid

What is a people-powered campaign?

• A campaign which is powered by funding from your allies who become your campaigners.

• A campaign in which your allies become your campaigners, they themselves take ownership spreading your campaign message.

• A campaign which is powered by the voice and funding from your allies who become your campaigners.

Why is it important to know your opposition?

• To strengthen the engagement of your campaign

• To formulate tactics to increase reach of your online campaign

• To plan a well-formulated advocacy strategy

Which one below is not a part of campaign strategy?

• Identify audience through empathy map

• Working with allies

• Linking to what is happening in the media

What can you do to prevent backfire campaigns?

• Doing research and risk analyses

• Testing campaign messages

• Both A and B are correct

How to become active in terms of creating content?

• To like every posts of your followers

• Engage your audience on your own channel

• Copycat new trends to your content

What do you put in your content strategy?

• Set goals, describe content ideas

• Empathy map analysis of your audience

• Scientific reference of your content

Why is it important to have a good campaign timeline?

• To ensure that you are able to meet deadlines and seize opportunities

• To maximize the engagement when there is a new trend

• To highlight which content is good to advertise