MARKET SEGMENTATION 2

Which of the following demographic groups was born between 1946-1964?

• Baby Boomers

• Generation X

• Tweens

• Senior Citizens

• Teenagers

Which of the following segmentation methods is a marketing team using if they segment the market based on examining potential customers' personalities, motives and lifestyles ?

• Geographic

• Benefits

• Demographic

• Personal

• Psychographic

Age, gender, income, race, and family life cycle all are found in _____ segmentation?

• Demographic

• Psychology

• Psychographic

• Benefits

• Geographic

What are the five ways to segment a market?

• Demographics, psychographics, benefits, usage-rate, and geography

• Geography, psychology, benefits, demographics, and usage-rate

• Age, gender, location, personality, and income

• Usage-rate, benefits, psychographics, demographics, and personality

• Age, race, income, gender, and personality

Which of the following types of segmentation listed is a marketing team for an amusement park using an ad that showcases wild thrill rides for an exciting day out with friends?

• Benefit

• Demographic

• Usage rate

• Geographic

• Income segmentation.