Content and thematic analysis

Content and thematic analysis are both ways of analysing ______________ data.

___________ analysis is a technique for analysing qualitative data from a form of media such as films, adverts etc.

Which method turns qualitative data into quantitative data?

• Content analysis

• Thematic analysis

Which method involves counting the number of times a category occurs?

• Content analysis

• Thematic analysis

Which method keeps qualitative data in a written form.

• Content analysis

• Thematic analysis

___________ analysis is a technique for analysing qualitative data in transcription (written) form.

Which method involves using direct quotes to support the researcher's analysis?

• Content analysis

• Thematic analysis