E OBJ 2.01 B

A business cannot control its

• external environment

• production

• personnel

• research and development

Which of the following is a tool that can be used to carry out scanning activities:

• You must focus only on relevant information

• Information obtained from television is unreliable

• All information should be obtained in a formal matter

• You should avoid using surveys

A main reason that environmental scanning is important is so that businesses can be aware of

• potential threats

• new products

• foreign markets

• competitors' internal environments

Which of the following is a true statement about a business's environment:

• It is always changing

• It can be avoided

• It consists of the economy and technology

• It may not affect the business, depending on the industry

Which of the following is a true statement about the term "environment"?

• it consists of your surroundings

• it applies to individuals, not businesses

• it consists of your food groups

• it applies to animals, not businesses

Which of the following would be done first in an environmental scan:

• Identifying participants and responsibilities

• Identifying and analyzing important trends and issues

• Selecting trends and issues to act on

• Carrying out scanning activities

Businesses must gather information about the competition during an environmental scan. Which of the following is an example of brand competition:

• Taxi vs. Uber

• Beauty salon v. veterinarians

• Microsoft v. Wal-Mart

• Grocery stores v. fitness centers

A business should conduct environmental scans on a continuous basis so that it can

• respond to opportunities and threats quickly

• control the external environment

• save money

• change customers' attitudes