Marketing Level 2 Check

A detergent company spends time working to create the perfect packaging for their product. Which of the 4 P’s would this best describe?

• Product

• Place

• Price

• Promotion

After the product is developed the detergent company researches what their competitors are charging for the product. Which of the 4 P’s would this best describe?

• Product

• Price

• Place

• Promotion

The detergent company decides to advertise their product with TV commercials and through the Internet. Which of the 4 P’s would this best describe?

• Product

• Price

• Place

• Promotion

The detergent company would like to sell the product in grocery and supermarket stores. They want their product to be at eye-level for customers to easily see. Which of the 4 P’s would this best describe?

• Product

• Price

• Place

• Promotion

Which of the 7 functions of marketing does the scenario represent? An online business uses FedEx to deliver their products to the customer.

• Distribution

• Product/Service Managment

• Pricing

• Promotion

• Selling

Which function does the scenario represent?

A beverage company conducts research on taste preferences of China before expanding their market.

• Distribution

• Selling

• Marketing Information Management (Market Research)

• Pricing

What functions of marketing does the scenario represent?

A new gas station requests a loan from a local credit union to get the money needed to open the business.

• Finance

• Promotion

• Product/Service Management

• Distribution

What is marketing?

• It's a management process through which products (goods and services) move from concept to the customer

• It's a management process through which products (goods and services) move from business to another business

• It's a management process through which products (goods and services) move from customer to customer

True/False: Both rhetoric and dialectic are means of expressing opinions and using persuasion.

• True

• False

Push marketing is a promotional strategy where

• businesses attempt to take their products to the customers

• you get the customers to come to you

• the company and the customer works together

• I have no clue and never heard of push marketing