Product Management - Chapter One

By definition, new products are limited to significant technological innovations.

• True

• False

New products can be tangible goods or services.

• True

• False

Radical innovation that displaces or obsoletes current products and creates totally new product categories is critical to the future growth and survival of a firm.

• True

• False

Business firms expect, and get, a high percentage of their sales and profits from new products

• True

• False

A firm's global presence is no guarantee that it will automatically know how to efficiently manage its global operations.

• True

• False

Firms with a global innovation culture have the most effective global new product programs.

• True

• False

An ideal new products team is essentially self-directed with limited or no cross-functionality.

• True

• False

The term "product innovation" usually applies to functions, especially those of manufacturing or distribution.

• True

• False

New-to-the-firm products revolutionize existing product categories or define wholly new ones.

• True

• False

New-to-the-world products are less likely to require consumer learning.

• True

• False