Marketing Management

Which concept of marketing emphasis on availability and affordability of the product –

• selling

• production

• product

• marketing

Needs of _________ are being focused in Marketing.

• Customer

• producer

• Retailer

• wholesaler

Name the element of product mix which acts as a silent salesmen as it induces customers to buy the product.

• packaging

• branding

• labeling

• none of the above

Name the part of brand which can’t be spoken but can be recognized.

Which of the following products consume maximum time and effort to purchase –

• Convenience

• Shopping

• Specialty

• All the above

Type of products which cannot be sold without technical knowledge –

• Durable

• Industrial

• Convenience

• none of above

Publicity refers to –

• Non paid form of impersonal communication

• Paid form of impersonal communication

• Non paid form of personal communication

• Paid form of personal communication

Find the brand name

• MACDONALD

• MCDONALDS

• MACDONLDS

• MCDONLD

Which is not the pricing strategy listed below?

• Cost Oriented

• Market Oriented

• Margin Pricing

• Number Pricing

Who is the father of marketing?

• Stephen John

• Philip Kenes

• Philip Kotler

• Philips Kohler

• Philip Kotler