INVESTIGACION DE MERCADOS
University
•5 Qs
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INVESTIGACION DE MERCADOS
Quiz
•
Specialty, Business
•
University
•
Hard
Vielka Muñoz
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5 questions
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1.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Que es la investigación de mercado?
Estudio de mercado
Proceso cientifico aplicado a detectar necesidades y deseos de compradores
Herramienta de marketing para estudiar el mercado y toma de decisiones.
2.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
El proceso de investigación de mercados se compone de 4 etapas iniciando con la definición del problema y objetivo de investigación.
Cierto
Falso
3.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
La muestra se compone de toda la pblacion que sera objeto del estudio?
cierto
falso
4.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Investigación cuantitativa busca resultados basados en percepciones y se utiliza la entrevista?
cierto
falso
5.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
El muestreo problabilístico se basa encuestas y cuestionarios?
cierto
falso
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