Organisation of Advertising and Sales promotion

Catalogues, magazines, newspaper and invitations to organization-sponsored events are associated with the marketing mix activity of ___________________

• Manufacture

• Production

• Promotion

• Development

• None of these

Creating innovative and new ideas, identifying customers benefit, selecting specific appeals for advertisements are the part of

• Message strategy

• Message execution

• Selecting media

• Measuring communication

• None of these

Advertisement is a mass communication. It addresses to masses and it’s a form of ____________________________ communication.

• Personal

• Non personal

• Direct

• Indirect

• None of these

--------------is a promotional mix element that allows direct contact between buyer and seller and allows a message to be modified according to the needs or reaction of the customer

• Personal Selling

• Public Relation

• Sales Promotion

• Direct mail

This participant in the promotional programme has the products to be marketed and assumes major responsibility for developing the marketing programme and making final decisions regarding the marketing communications programme

• Advertiser

• Public Relations firm

• Media organisation

• Advertising agency

Outside firms that specialise in creation, production, placement of promotion messages and other support services are

• Advertisers

• Advertising agencies

• Media buying agencies

• media organisations

The primary objective of these members of the promotional process is to sell their time or space so that companies can effectively reach their target audience with their messages

• Interactive agencies

• Advertising agencies

• Media organisations

• Advertisers

Individual and companies that perform specialised marketing functions such as marketing research, video production, package design and event marketing are known as

• Marketing Specialty firms

• Two-tier agencies

• Support agencies

• Collateral services

--------includes those marketing activities that provide extra value or incentives for purchasing a product, such as coupons and premiums.

• Direct marketing

• Advertising

• Public relations

• Sales promotion

• Publicity

Advertising is an important source of revenue to ____

• Advertisers

• Public

• Media

• Government