Quick Marketing Mix Check

Quick Marketing Mix Check

10th Grade

21 Qs

quiz-placeholder

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Quick Marketing Mix Check

Quick Marketing Mix Check

Assessment

Quiz

Business

10th Grade

Medium

Created by

Emma Jones

Used 26+ times

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21 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is not part of the marketing mix (the 4Ps)?

Product
Person
Price
Promotion

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a disadvantage of Television advertising?

It reaches a wide audience
You can differentiate different target markets
It is expensive

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Demand-based pricing is determined 

by using the wholesale cost of an item as the basis for the priced charged
by what competitors are charging for the same good
by how much the consumer is willing to pay for a product or service

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Personal contact with the customers is a form of 

telemarketing
personal selling

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Offering an incentive to customers in order to increase sales--contests, free samples, coupons etc...

promotional mix
telemarketing
personal selling
sales promotion

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

All of the following are low cost advertising methods EXCEPT

word of mouth
business cards
flyers
tv commercials

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are certificates that entitle customers to cash discounts on goods or services?

take-aways
traffic builders
premiums
coupon

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