Unit 3 - 1.3 Types of Information (D)

What information is found in different functional areas of a business?

• Internal

• External

• Qualitative

• Quantitative

• None of the answers

What information is found from PESTLE analysis?

• Internal

• External

• Primary Research

• Secondary Research

• None of the answers

True or False. Internal information is less costly to collect than external information.

• True

• False

True or False. Internal information generally contains more errors than information collected externally

• True

• False

Select all the following that are true of internal information:

• Does not help with consumer trends

• Does not provide opportunities for benchmarking across the sector

• Cannot prepare a business from impending or future threats

• It can be very costly to obtain

• None of the answers

What information is based on people’s opinions, attitudes, and feelings?

• Internal

• External

• Qualitative

• Quantitative

• None of the answers

What information is usually collected using unstructured or semi-structured questions?

• Forecasted

• Historic

• Qualitative

• Quantitative

• None of the answers

Which information can be gathered by interviews, focus groups, and observations?

• Internal

• External

• Qualitative

• Quantitative

• None of the answers

What information is numerical and can be analysed mathematically?

• Internal

• External

• Qualitative

• Quantitative

• None of the answers

True or False. Quantitative data is more objective than qualitative data.

• True

• False