Below-the-Line Tools

Below-the-line tools refers to ________________.

• promotion using mass media

• promotion using tools other than mass media

These are examples of below-the-line tools, except

• billboard advertising.

• sponsorship.

• direct marketing.

• personal selling.

____________ is a marketing strategy where the product is promoted using short-term attractive initiatives to stimulate its demand and increase sales .

• Sales Promotion

• Direct Marketing

• Personal Selling

• Advertising

This is one example of ____________ tools.

• sales promotion

• direct marketing

• sponsorship

• advertising

___________ is a promotional method that involves presenting information about your company, product, or service directly to your target customer.

• Sales Promotion

• Direct Marketing

• Public Relations

• Publicity

What type of direct marketing tool is this?

• Vending machine

• Cashless machine

• One-stop-centre

• Kiosk

________________ is also known as face-to-face selling in which one person who is the salesman tries to convince the customer in buying a product.

• Sales Promotion

• Direct Marketing

• Personal Selling

• Public Relations

What type of personal selling is this?

• Order-Getter

• Order-Taker

• Order-Creator

• Missionary Salespeople

Which of this is not one of the steps of the personal selling process?

• Handling objection

• Follow up

• Pre-approach

• Welcoming

__________ is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.

• Sales Promotion

• Publicity

• Personal Selling

• Public Relations