Marketing Management Minitest 1 14-09

If Expectations is larger than Actual use (thực tế sử dụng), customers will

• Dissatisfied

• Delighted

• Satisfied

When companies measure the number of people who are willing and able to buy their products, they are measuring .................

• Demand

• Standard of living

• Need

• Price Elasticity

Toothpaste brands such as Crest and Colgate offer three main lines of products to target kids, adults, and older consumers. What factor is this segmentation based on?

• Gender

• Age

• Income

• Social class

​ (a)   reflects a customer's judgment of a product's performance in relation to his or her expectations

• Satisfaction
• Value
• Perception
• Supply chain

A ------- is a clear, concise, and enduring statement of the reasons for an organization’s existence.

Choose components that belong to The 5-C framework: company, collaborators, competitors, ​ ​​ ​ (a)   ​ and customers.

• cost
• context
• case study
• corporate culture

According to Allen Aeker, the highest position in customer awarenss is

• Unaware

• Brand recognition

• Top of mind

• Brand recall

Reorder the following,

1 is the lowest level

• Social needs

• Physiological need

• Esteem needs

• Safety needs

• Self - actualization needs

​ (a)   is the form that a human need takes when shaped by ​ (b)   and individual personality.

• Want
• culture
• needs
• situation
• money

External market does not include

• Distribution

• Micro marketing

• Macro marketing

• Society