The process of classifying people who forma given market into even smaller groups is called:

market segmentation, targeting and positioning

Quiz
•
Business
•
1st - 10th Grade
•
Medium
Salasiah Bahrin
Used 75+ times
FREE Resource
27 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
market development
mass marketing
consumer market
macro-marketing
market segmentation
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
When Campbell's makes nacho cheese soup for Texas and Cajun gumbo soup for Louisiana, what kind of segmentation is it practicing?
Geographic
Psychographic
Behavioral
Demographic
Political
3.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Which segmentation method is NOT considered to be in the category of "psychographic segmentation"
beliefs
personality
occupation
lifestyle
Interests
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
All of these are considered to be major variables for segmenting markets EXCEPT...
Geographic
Demographic
Behavioral
Moods
Psychographic
5.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Carefully arranging for a product or service to occupy a clear, distinctive, and desirable place relative to competing products or services in the minds of target consumers is called...
mass marketing
target marketing
market segmentation
green marketing
positioning
6.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
If a firm were to obtain information about light, medium, and heavy users of a product or service, what kind of segmentation would they be practicing?
Geographic
Behavioral
Demographic
Psychographic
Geodemographic
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which way is NOT a major variable for segmenting a market?
Geographic
Demographic
Behavioral
Moods
Psychographic
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