competitive dynamic

Competitive dynamics refer to?

• The ongoing set of competitive actions and responses occurring between competitors

• Firms competing against each other in several product or geographic markets

• The set of competitive actions and competitive responses the firm takes to build or defend its competitive advantages and to improve its market position

• The total set of actions and responses taken by all firms competing within a market

A firm strategy's success is determined by all of the following EXCEPT

• How well the firm anticipates and responds to its competitors’ initial actions

• The number of markets with which a firm and a competitor are jointly involved

• The firm’s initial competitive actions

• How well it anticipates competitors’ responses to them

The marketing response which comes into action after the change happens is classified as ...

• Geographical Anticipation

• Reactive Anticipation

• Selective Anticipation

• Responsive Anticipation

In frontal attack, the company wins who have ...

• Less Resources

• More Resorces

• Strategic Firm

• Bypass Firm

The defense in which market leader atteck others and hit the others flank is classified as ...

• Offensive Defense

• Counteroffensive Defense

• Position Defense

• Preemptive Defense

The first level in the customer value hierarchy is __________

• Augmented product

• Core benefit

• Expected product

• Basic product

When a marketer plans its offering and addresses five key product levels forming a ________

• Market value hierarchy

• Company value hierarchy

• Customer value hierarchy

• None of the above

At the fifth level, marketer gets a __________ that has all the transformations and augmentations the offering or product might undergo in the future.

• Augmented product

• Basic product

• Potential product

• Expected product

in the core benefit marketers must see them self as ...

• benefit provider

• costumer

• buyer

• none of the above

marketers must change the core benefit. is an explanation of ...

• 1

• 2

• 3

• 4