Higher BM Marketing 1

What is "Consumer Behaviour?"

• The way consumers behave in a shop.
• Making a repeat purchase.
• The thoughts consumers have and the actions they take when purchasing products.
• Customers being loyal to a business.

Which of the below statements is incorrect?

• Field research is more time consuming than desk research.
• Desk research is more expensive than field research.
• Field research is primary information.
• Desk research is secondary information.

What type of sampling does the below statement describe?"The researcher chooses from a group of people with certain characteristics".

• Quota Sampling
• Random Sampling
• Stratified Random Sampling

The Extended Marketing Mix is:

• Process, Physical Environment, Persons
• Process, People, Physical Evidence
• People, Process, Personal Service
• People, Process, Physical Education

How many stages are there in the product life cycle?

• 4
• 5
• 6
• 7

An extension strategy is designed to keep a product at the growth stage of the product life cycle for as long as possible.

• True
• False

What is the final stage in the product life cycle?

• Introduction
• Maturity
• Decline
• Growth

Maximum profits are made in the Maturity Stage.

• True

• False

The consumer decision making process begins when consumers:

• recognize a need
• identify possible solutions

Consumers evaluate their satisfaction with a product 

• just before they purchase the product 
• when they compare alternative products 
• when the need is recognized 
• after they purchase the product