Marketing EOP Review

1. One of your co-workers has been sharing confidential information with others outside the company. If you are unsure of the company rules relating to this, you should

• contact the company personnel manager to report the employee who made the mistake.

• ask co-workers for an interpretation of how to handle the situation.

• refer to the company policy manual.

• write a letter to your supervisor so that you will be cleared of any responsibility.

2. Any factor which cause changes in supply and demand will cause changes in

• price.

• production.

• profit.

• product

3. If the supervisor on duty gives you a task you do not understand, you should

• get a co-worker who is more experienced to complete the task.

• tell your supervisor you do not know how to do it and ask him to assign a co-worker the task.

• try to figure it out on your own.

• ask your supervisor for further clarification.

4. What general communication skills are most employers looking for in their employees?

• Public speaking skills

• Ability to make presentations using PowerPoint

• Effective speaking, listening, reading and writing skills

• Basic math and writing skills

5. Which of the following is not considered an intermediary in a channel of distribution?

• Wholesaler

• A retailer

• An agent

• A sales person

6. Which of the following subjects is illegal for a potential employer to ask during the hiring process?

• Availability to work nights or weekends

• If you have a disability

• Work Experience

• Education Level

7. After you read an office memo that is confidential, you should

• discuss it with your family to determine how it impacts you.

• discuss it only with your friends and co-workers.

• pretend you never saw it.

• not discuss it with anyone.

8. Segmenting the market based on people that 25 and older would be an example of

• demographics

• psychographics.

• geographics.

• behavioral.

9. Which of the following is not considered an important skill for the workplace?

• Ability to work in teams

• Working well with people from diverse backgrounds

• Ability to work independently and never work with anyone

• Providing excellent customer service

10. The group of customers that a business will direct its marketing activities towards is known as the company’s

• consumers.

• geographics.

• target market.

• demographics.