MGT300 CHAPTER 2

What is Competitive Advantage?

• Products or Services that have greater value than their competitors

• Products or Services that have problems with their competitors

• Products or Services that have bad image

• Products or Services that not been know by people

Tools Used in Industry to Analyze and Develop Competitive Advantages

• Value Chains

• Porter's Ten Forces Model

• Porter's Five Forces Model

• Creating Values

• Porter's Three Generic Strategies

Porter's Five Forces Model

• Buyer & Supplier Condition

• Threat of New Entrants

• Threat of Substitute Product/Services

• Threat of buyer and Supplier

• Rivalry among Existing Competitors

Porter's Three Generic Strategies

• Cost of Work

• Cost of Leadership

• Differentiation

• Focused Management

• Focused Strategy

High Entry Barrier Products or Services

• Energy

• Restaurant

• Petroleum

• Tudung

Low Entry Barrier Products or Services

• Energy

• Petroleum

• Restaurant

• Tudung