S2 Marketing

How many P's are in the marketing mix?

• 5

• 6

• 4

• 3

Which of the 4P's below are correct?

• Product

• Price

• Place

• Purchase

• Promotion

Product refers to...

• Where the product is sold

• The good/service the consumer purchase

• The price a consumer will pay for the product

• The way a consumer is made aware of the product

Price refers to...

• The actual amount paid for the product by the consumer

• The amount of profit that is made

• The discount price of a product

• The cost of the packaging of the product

Place refers to...

• Where the product is being delivered

• Where it is placed on the internet

• Where the consumer can buy the product

• The area of the store where the product is placed

Promotion refers to...

• The packaging of a product

• The colours of the product

• The after-sales service

• The way in which a consumer is made aware of a product

What pricing strategy would Gucci use?

• Premium

• Normal

• Competitive

• Low

What pricing strategy do Primark use?

• Competitive

• High

• Less

• Low

Petrol stations often use which type of pricing strategy?

• Average

• Competitive

• High

• Low

Who do you think is Snapchats target market?

• Below 25 year olds

• 4-12 year olds

• 50+ year olds

• 30-45 year olds