The Marketing Process

PRICE refers to

• Plan, Research, Implement, Control, Evaluate

• Price, Research, Intangible, Cost, Elastic

• Place, Revenue, Inseparability, Control, Evaluate

• Plan, Revenue, Intangible, Control, Evaluate

Which of the following is not the characteristics of hospitality industry

• Intangibility

• Heterogeneity

• Price

• Inelastic of supply

External environments that influence the marketing process include

• Product

• Price

• Promotion

• Political and legal

A ___________ refers select the segment or segments to enter

• Segmentation

• Targeting

• Differentiation

• Propositioning

This component refers to the value placed by a firm on its products and services.

Statement above best referred as

• Price

• Place

• Promotion

• Products

This components refer to the manner in which the products and services are being delivered to consumers.

• Price

• Product

• Place

• Promotion

Focus on making the product efficiently and distribution to raise volume and lower costs

• The product concept

• The production concept

• The selling concept

• The societal concept

Understanding the customer needs and aiming to fulfill them more effectively than the competitor

• The product concept

• The selling concept

• The marketing concept

• The production concept

Focus on quality, performance and features, products development and improvement

• The product concept

• The production concept

• The marketing concept

• The selling concept

'Where are we now?' to be asked during which phase of marketing process?

• Plan

• Implementation

• Control

• Evaluation