
Marketing Research
Quiz
•
Business
•
9th - 12th Grade
•
Practice Problem
•
Medium

Francisco Rangel
Used 3+ times
FREE Resource
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17 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Mega Furniture, a retailer examines financial ratios available from Dun and Bradstreet for furniture stores of its size
Primary
Secondary
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A local ACE Hardware owner purchases demographic data regarding population, housing, education, and income from Marketing Systems, a business information company
Primary
Secondary
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Del Taco records the number of used coupons turned in from a Sunday newspaper advertisement
Primary
Secondary
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Metro Center mall conducts personal interviews with customers to find out why no one visits this mall anymore.
Primary
Secondary
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Jack In the Box gives out a jumbo jack sandwich for each customer questionnaire that is turned in by December 10th.
Primary
Secondary
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is the most significant reason why marketing research is important to businesses?
It improves financial management.
It contributes to business success.
It makes competitors take notice of the business.
It helps the business to base decisions on opinions.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is essential to all marketing research?
Validity
Frequency
Primary Data
Secondary Data
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