Ethos Pathos Logos Ads

“Doctors say this will help you live longer:”

• Ethos

• Logos

• Pathos

Which rehtorical device does this ad use the most?

• Ethos (credibility)

• Pathos (emotion)

• Logos (reason)

Using Taylor Swift in a Diet Coke ad is what persuasive technique?

• Logos

• Ethos

• Pathos

• Claim

Pathos uses...

• emotional appeal

• logical appeal

• expert opinions

• lots of data and statistics

Ethos uses...

• emotions

• logic

• a credible person, organization, or celebrity

• ethanol

Logos uses...

• emotional appeals

• credible celebrity endorsements

• logic and reasoning

• pogos

Using lots of data and statistics to back up my claim is what persuasive technique?

• Logos

• Ethos

• Pathos

• Claim

A sad, lonely puppy is shivering in the cold. What persuasive technique is being used?

• Logos

• Ethos

• Pathos

• Claim

What is the PURPOSE of persuasive writing, ads, or speeches?

• to inform

• to convince

• to entertain

• to lull the reader to sleep

What does this ad try to use to convince you?

• Ethos

• Pathos

• Logos

• None