Persuasive Techniques & Claims

makes it seem like everyone is buying a product, so you should too

• avant-garde

• bandwagon

• transfer

• rhetorical claim

Tags

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.6.8

CCSS.RI.8.5

CCSS.RI.8.8

uses celebrities to promote products so that consumers will trust their products and/or buy them

• testimonial

• numbers, facts, and statistics

• patriotism

• rhetorical claim

Tags

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.6.8

CCSS.RI.6.5

CCSS.RI.8.8

persuades a consumer by presenting information in fact form by using numbers and data

• bribery

• testimonial

• plain folks

• numbers, facts, and statistics

Tags

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.6.8

CCSS.RI.6.5

CCSS.RI.8.8

convinces people that they should buy a product because it will support their country and/or show the love they have for their country

• transfer

• bandwagon

• patriotism

• unique claim

Tags

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.6.8

CCSS.RI.6.5

CCSS.RI.8.5

the speaker or the company presents themselves as an average Joe or common person

• bandwagon

• snob appeal

• plain folks

• bribery

Tags

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.6.5

CCSS.RI.8.5

CCSS.RI.8.8

tries to convince people that they should buy a product because it will make them part of an elite group and will show off their wealth and status

• avant-garde

• snob appeal

• patriotism

• transfer

Tags

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.6.8

CCSS.RI.6.5

CCSS.RI.8.8

persuades people to buy their product by offering an extra perk like a discount or something for free

• bribery

• plain folks

• unique claim

• bandwagon

Tags

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.6.8

CCSS.RI.6.5

CCSS.RI.8.5

used to make a product appear so new that you will want to be the first to have it and only super cool people like you will even know about it

• patriotism

• testimonial

• rhetorical claim

• avant-garde

Tags

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.6.8

CCSS.RI.6.5

CCSS.RI.8.5

advertisers ask questions so that consumers will associate certain emotions with the product and buy it because of their emotional answer or response to the question

• numbers, facts, and statistics

• bandwagon

• plain folks

• rhetorical claim

Tags

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.6.8

CCSS.RI.8.5

CCSS.RI.8.8

advertisers focus on elements that are found only in their product to make people think that their product is better than the competition's product

• plain folks

• rhetorical claim

• unique claim

• bribery

Tags

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.6.8

CCSS.RI.8.5

CCSS.RI.8.8