Business Marketing
Authored by jack Fells
Business
11th Grade
Used 801+ times
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20 questions
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1.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Harley Davidson Motor Cycles stresses the quality of their machines and the image Harley’s create in the minds of their target market. This demonstrates a marketing focus on
Product
Place
Price
Promotion
2.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
What is a Niche Market
A market with only a specific product.
A market with one business in it.
A cash cow.
A star.
3.
MULTIPLE SELECT QUESTION
10 sec • 1 pt
Examples of Primary research
Books
Newspapers
Your own survey
Focus Groups
4.
MULTIPLE SELECT QUESTION
10 sec • 1 pt
Examples of Secondary research
Focus Groups
Books
The Internet
Magazines
Interviews
5.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Equation for market share is
Sales of product / total market sales x 100
Sales of product / total sales x 100
Costs of product / total market sales x 100
Revenue – Expenses
6.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
How/where a product will be distributed
7.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
If a product makes a difference in the market, it is considered to have a big _____________.
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