PBMF Ch 10.1 Intro to Marketing

_______ consists of dynamic activities that identify, anticipate, and satisfy customer demand while making a profit.

• 4 P's

• Marketing Concept

• Marketing

______ is a detailed description of the typical consumer in a market segment.

• Customer Profile

• Mass Marketing

• Market segmentation

The three elements of the Marketing Concept are Customer satisfaction, Total Company Approach, & _______.

• Product

• Profit

• Promotion

Four Ps of marketing are the elements of product, price, place, and _________

• profit

• promotion

• purchase

______________is the specific group of customers whose needs a company will focus on satisfying

• Marketing concept

• Marketing segmentation

• Target Market

______________segmentation divides a market by the relationships between customers and the good or service

• Behavioral

• Geographic

• Psychographic

___________segmentation is segmenting a market based on where customers live

• Demographic

• Geographic

• Behavioral

___________ is the plan that helps a business meet its overall goals and objectives

• Marketing strategy

• Marketing plan

• Market Identification

____________ segmentation is dividing the market by certain preferences or lifestyle choices

• Geographic

• Psychographic

• Behavioral

______________is marketing to a larger group of people who might buy a product

• Mass Marketing

• Marketing concept

• Target Market