Advertising Final Exam

Attention, Interest, Desire, Action

• Action
• Desire
• Advergaming
• Aida

Any Form Of Direct Contact Between A Salesperson And A Customer.

• Personal Selling
• Product Advertising
• Seasonal Media Schedule
• Advertainment

The Originator Of The Message In The Communication Process

• Sender
• Receiver
• Feedback
• Medium

Short-Term Incentives To Encourage The Purchase Or Sale Of A Product Or Service

• Brand Switching
• Sales Promotion
• Advertainment
• Communication

A Form Of Advertising Designed To Stimulate Primary Demand For A New Product

• Competitive Advertising
• Product Advertising
• Pioneering Advertising
• Institutional Advertising

The Receiver'S Response To A Message

• Receiver
• Sender
• Frequency
• Feedback

Interpretation Of The Language And Symbols Sent By The Source Through A Channel

• Persuading
• Informing
• Decoding
• Encoding

If The Consumer Does Not Know That The Marketer'S Product Exists, The Marketer Must Gain The Target Market'S _________.

• Attention
• Communication
• Advertising
• Interest

Anything That Interferes With, Distorts, Or Slows Down The Transmission Of Information

• Informing
• Noise
• Advertising
• Decoding

Previously Gathered Research Being Used In A Context Other Than That Of Its Original Presentation

• Database Marketing
• Open-Ended Questions
• Secondary Research Primary Research
• Primary Research