Trends and Fads

It is a “look that has the appeal of newness because it has been missing or scarce in the marketplace.

• Trend

• Fad

It is a short-lived idea or temporary event that is usually called as a “flash in the pan.”

• Trend

• Fad

Its popularity and reception of consumers for this idea fades away easily over a short period of time.

• Trend

• Fad

Its appeal among consumers is relatively small.

• Trend

• Fad

It is a pattern or a conceptualized idea that has the prospect of providing or having a continuing influence for a longer period of time.

• Trend

• Fad

When it reaches a certain point of popularity, it declines and eventually disappears and dies in the market.

• Trend

• Fad

Its influence spreads across many sectors in the society.

• Trend

• Fad

It is trivial because of its short life expectancy and prone to being outmoded.

• Trend

• Fad

It is not created but is just revived from a style that existed all along in the lives of some sub-group.

• Trend

• Fad

What is the stage of identifying a trend that involves the early adopters participating together with the innovators to increase the perceptibility or viability of the trend?

• Fringe State

• Trendy

• Mainstream