Foundations of Entrepreneurship-Module 3

Which of the following is not an example of promotion?

• Coupons

• Free offers

• Bold fonts

• Sales

The look of your brand includes all of the following except:

• Fonts

• Words

• Colors

• Design

Which of the following is not a key to marketing the right way to the right people?

• Know who you are

• Know who your customer is

• Know how much your customers spend

• Know where your customers income level

A ________ is a tangible item you sell for your business.

• Service

• Product

• Branding

• Market

A ________ is something you do for someone else as your business.

• Service

• Product

• Branding

• Market

What is word-of-mouth marketing?

• When you talk about your business

• When you offer a sale on a product

• When customers call you to thank you for your business

• When customers tell others about your business

What you want your customers to sense whenever they think about your business is referred to as the

• Look

• Tone

• Logo

• Feel

Which of the following is not a tip when choosing a name for your business?

• Keep it short

• Avoid hard-to-spell names

• Check for trademarks

• Use puns or jokes

Your target market is defined as

• People who live in your neighborhood

• People you know including your friends, family, and social media contacts

• People who want what you have to offer and are willing to pay the price you charge

• All of the people who cold become potential customers if they knew about your business

What is one of the most powerful forms of word-of-mouth marketing?

• Sharing social media posts

• Coupons for free products

• Calling customers on the phone

• Direct mail advertising