Music Industry

What do music videos aim to do?

• Show viewers that the artist is also a talented dancer

• Promote sales, develop the artist’s image, entertain consumers

• Help the act break in to the film industry

Why is marketing so important for record labels?

• Marketing makes it obvious to consumers if the artist is talented or not

• Marketing guarantees hit singles

• Marketing helps to maximise product sales of music releases, as well as concert tickets and merchandise

On what TV show did One Direction first appear?

• Britain's Got Talent

• Eastenders

• Top of the pops

• X factor

Which of the following statements best defines a 'performance' music video?

• The video is very expensive to make with high production values

• The video consists of footage of the artists performing, singing or playing instruments

• The video contains elaborate choreography with additional dancers

Which of the following statements best defines a 'narrative' music video?

• The video tells a story to convey the meaning of the song

• The video uses on screen text to enhance the impact of the words of the song

• The artist pretends to be a different character in the video

• The video includes lots of flashbacks

How has the internet affected the music industry?

• TV channels showing music videos are obsolete

• Artists reach larger audiences and make more money

• More tracks are illegally downloaded

One Direction are what type of band?

• K pop

• Boy band

• Rock artists

• Indie group

Artic Monkeys appeal to what type of audience

• Mainstream

• Niche

Which of the following is NOT a benefit of working with a major label

• Access to portolio of songwriters

• Greater financial backing

• Freedom to play initimate gigs

• Established label brand identity

The Artic Monkeys set up a record label called..

• Big Bang

• Bang Bang

• Big Band

• Bang Boom