Promotion Review Quiz

This uses advertising media over which a firm

has no direct control

• Above-the-line Promotion

• Below-the-line Promotion

• Sponsorships

• AIDA

What does the first A in "AIDA" stand for?

• Attention

• Activate

• Awareness

• Attain

What does the I in "AIDA" stand for?

• Interest

• Inquire

• International

• Imagine

What does the D in "AIDA" stand for?

• Detain

• Determine

• Decide

• Desire

What does the last A in "AIDA" stand for?

• Awareness

• Attain

• Answer

• Action

Select ALL of the methods of Above-the-line Promotion.

• Radio

• Newspapers

• Social Media

• Cinema

• Sales Promotions

Select ALL of the methods of Below-the-line Promotion.

• Television

• Billboards

• Direct Mail

• Social Media

• Public Relations

Which of the following are not part of the promotional mix?

• Advertising

• Place

• Personal Selling

• Public Relations

• Direct Marketing

Reaches many buyers, repeats message many times, impersonal, expensive

• Advertising

• Personal Selling

• Sales Promotion

• Public Relations

• Direct Marketing

Very believable, dramatizes a product or company, underutilized

• Advertising

• Personal Selling

• Sales Promotion

• Public Relations

• Direct Marketing