Audience Analysis

Which of these is NOT demographic information?

• age

• occupation

• belief

• education

Direct Observation comes from....

• ....logical conclusions.

• ....attitudinal survey questions.

• ....your gut feeling.

• ....using your 5 senses.

Inference comes from....

• ....making logical conclusions.

• ....taking demographic surveys.

• ....your gut feeling.

• ....using your 5 senses.

Which one is NOT a form of Data Sampling?

• Value Ordered Questions

• Psychological Analysis

• Linkert-type Testing

• Basic Questionnaire

“What is your marital status?”

This question is a(n)....

• ....demographic question.

• ....attitudinal question.

• ....value ordered question.

• ....Linkert-type question.

“I think that sodas:”

a. are perfectly okay.

b. should be discouraged through education.

c. should be heavily taxed and banned from schools.

This question is a(n)....

• ....demographic question.

• ....attitudinal question.

• ....value ordered question.

• ....Linkert-type question.

“Number the following list in order from most (1) to least (5) important to you.”

Family

School

Friends

Food

Clothes

This question is a(n)....

• ....demographic question.

• ....attitudinal question.

• ....value ordered question.

• ....Linkert-type question.

“We will be able to upload the human mind into a computer.”

Strongly Agree - 1 2 3 4 5 - Strongly Disagree

This question is a(n)....

• ....demographic question.

• ....attitudinal question.

• ....value ordered question.

• ....Linkert-type question.

They are first and second year high school students. So, even though they didn’t choose to be here, some of them are interested in this topic. Others, however, are not always interested without extra entertainment.

Which analysis category is being used here?

• Demographic Analysis

• Situational Analysis

• Psychological Analysis

• Multicultural Analysis

They are 14-15 year old students in Hanoi, Vietnam. They are tech savvy. Most of them use a smartphone. Their interests include gaming, pop music, TikTok, eating and sleeping. Their English level is low advanced, so they’re able to follow most topics as long as there isn’t too much specialized or academic vocabulary.

Which analysis category is being used here?

• Demographic Analysis

• Situational Analysis

• Psychological Analysis

• Multicultural Analysis