Marketing Foundations

Developing, promoting, and distributing products to satisfy the wants and needs of a customer

• Goods
• Services
• Marketing
• Tangible

Any place buyers and sellers exchange goods, services, and some form of money.

• Goods
• Advertising
• Marketing
• Marketplace

Any form of communication used to inform, persuade, or remind; how potential customers will be told about the product

• Price
• Place
• Promotion
• Product

If a business aims its advertising toward a specific group of consumers that have similar wants and needs, that group would be their _________.

• price
• supply and demand
• target market
• Marketing mix

THE 4 P's - product, place, promotion, price

• price
• selling
• target market
• Marketing mix

A tangible good or an intangible service

• Product
• Price
• Place
• Promotion

Providing the product at a place which is convenient for consumers to access

• Product
• Place
• Price
• Promotion

Amount a customer pays for the product/service 

• Product
• Place
• Price
• Promotion

Bartering is the process of

• Exchanging large bills for smaller bills

• Exchanging products or services based on value without money

• Taking other property

• Making large returns on smaller items

Setting and communicating the value of products and services. Setting the cost at the right level.

• Price
• Place
• Promotion
• Product