Branding Study Guide

A branded product costs more than a generic brand because the branded product is advertised more widely.

• True

• False

Many marketing researchers test-market brand names before advertising and promoting them.

• True

• False

A private brand is required by law to include the manufacturer's name on the product.

• True

• False

A logo is a brand's....

• Promise

• Identifying mark

• Personality

• Catchphrase

"i'm lovin' it" is one of McDonald's famous brand....

• Slogans

• Logos

• Promises

• Touch Points

Which of the following is a benefit of a brand promise....

• It increases the company's market share

• It attracts employees to the company

• It allows the company to pay higher salaries

• It allows the company to stand out from the competition

Brand promise helps to increase brand awareness and brand...

• Loyalty

• Personality

• Value

• Character

A certain electronics brand portrays the characteristics of youth, energy, and hopefulness. This is an example of.....

• Business environment

• Corporate culture

• Brand promise

• Brand personality

The most important factor in carrying out brand promise is....

• Business environment

• Corporate culture

• Employees

• Brand personality

Kellogg's Froot Loops, General Mill's Chex, and Post Honey Bunches of Oats are all examples of....

• Product brands

• Trade characters

• Brand marks

• Generic items