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Marketing Research

Authored by Britney James

Life Skills

9th - 12th Grade

Used 4+ times

Marketing Research
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16 questions

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1.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

The gathering of information to make marketing decisions

Marketing Research

Primary Data

Secondary Data

2.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

data collected for and about a specific business.

Marketing Research

Primary Data

Secondary Data

3.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

data collected for someone else or for nonmarketing reasons, but are available for you to use.

Marketing Research

Primary Data

Secondary Data

4.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Observations, Interviews, Surveys, and Experiments are examples of

Primary Data

Secondary Data

5.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Newspapers, Magazines, Journals, Computer Databases, and the Internet are examples of

Primary Data

Secondary Data

6.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Secondary data is more expensive to obtain than primary data.

True

False

7.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

process of analyzing company data to find answers to questions

Data Mining

Focus Group

Secret Shopper

Interview

Survey

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