Professional Communications Chapter 7 & 8 Review

A word that assumes an air of superiority is _____.

• Bias-free word

• Euphemism

• Jargon

• Condescending

Tags

CCSS.L.9-10.4

CCSS.L.9-10.5

A message used to persuade the reader to spend money for a product or service, either immediately or later, is a _____ message.

• Routine

• Sales

• Persuasive

• Courtesy

Tags

CCSS.W.9-10.1

Which propaganda technique repeats the name of the company, product, or other item being promoted?

• Testimonial

• Transfer

• Bandwagon

• Repetition

A cliché is a phrase that is _____.

• repeating a message or saying the same thing more than once

• understood only by sophisticated readers

• overused, commonplace, or trite

• specific to a line of work or area of expertise

Tags

CCSS.L.9-10.4

CCSS.L.9-10.4A

A message written to confirm that a message was received and an action was taken is called a _____.

• routine response

• courtesy response

• special response

• diplomatic response

When writing a negative message, use the _____ approach.

• persuasive

• indirect

• buffer

• direct

_____ is an example of a bias-free term that can be used to replace the word deaf.

• Disabled

• Hearing impaired

• Handicapped

• Auditorily challenged

AIDA is an acronym that stands for _____.

• attention, instructions, desire, and action

• action, interest, desire, and attention

• attention, interest, desire, and action

• action, interest, determination, action

Always keep the _____ in mind as you write.

• logic

• precision

• audience

• length

If you want the reader to respond, you must ask them to do something. This is part of which step in the AIDA process?

• attention

• interest

• action

• desire