Enterprise and Marketing - Learning Outcome 3: Understand product development

Which of the following is a true statement about the introduction stage of the product life cycle:

• Profits are usually nonexistent.
• Costs are low.
• c. Sales growth is exploding.
• There is intense competition

Which of the following is a true statement about the growth stage of the product life cycle:

• Costs go up.
• Competitors arrive on the scene.
• It’s the longest-lasting stage of the product life cycle.
• Sales increase very slowly.

Which of the following is a true statement about the maturity stage of the product life cycle:

• Sales growth slows down.
• Profits increase.
• c. Competition becomes less intense.
• It is the easiest stage for marketers.

Most of the products we use are in which stage of the product life cycle?

• Introduction
• Growth
• Maturity
• Decline

In Product Life Cycle stages, the stage in which sales and profits decrease is called

• Introduction
• Growth
• Maturity 
• Decline

Why does a company need to know the life-cycle stages of its products?

• To prevent imitators from entering the market
• To find new uses for the product
• To predict the length of the life cycle
• To adapt its marketing strategies

Which stage has rapid sales?

• introduction

• maturity

• decline

• growth

Which stage has lots of competitors?

• growth

• maturity

• introduction

• decline

Which stage requires lots of advertising?

• introduction

• growth

• maturity

• decline

Which stage has the least production costs?

• introduction

• maturity

• decline

• growth