Unit 2 Review

A person who uses a product or service is a:

• Customer

• Consumer

All customers who share common needs and wants and who the ability and willingness to buy a product is know as:

• Group

• Cluster

• Market

• Crowd

A consumer profile includes which of the following information about a target market:

• Demographics

• Psychographics

• Geographics

• All of these

Target marketing is:

• Focusing all elements of the marketing mix on a specific group of people

• Only using one particular type of promotion to market your product

• Marketing a target board for archery

The study of consumers based on their interests, attitudes and opinions.

• Demographics

• Geographics

• Psychographics

• None of these

Demographics refer to

• Consumers personal attitudes, interests and opinions.

• Statistics that describe a population in terms of personal characteristics.

• Location of where consumers live.

• How the products meets the needs and wants of a consumer.

Market segmentation based on where people is live is called:

• Demographics

• Psychographics

• Geographics

• None of these

The target market for the Milwaukee Bucks is people who live in Wisconsin. This is an example of:

• Geographics

• Psychographics

• Demographics

The target market for nail polish is females, ages 11-18. This is an example of:

• Psychographics

• Geographics

• Demographics

The target market for MarioKart is people who enjoy video games. This is an example of:

• Geographics

• Psychographics

• Demographics