PM079 More than a Ticket-Sport & Event Mktg

All the combined impressions and experiences associated with a particular company, good, or service

• brand

• consistency

• goods

• intangible

A product’s ability to deliver the same level of quality and satisfaction time and time again

• brand

• consistency

• goods

• intangible

Tangible objects that can be manufactured or produced for resale

• brand

• consistency

• goods

• intangible

Not capable of being detected through the senses

• brand

• consistency

• goods

• intangible

Goods bearing the name or logo of a sport/event product produced and distributed by an authorized manufacturer

• Quality

• Pershability

• Owned-Goods Service

• Licensed Merchandise

A product’s ability to withstand being stored

• Quality

• Pershability

• Owned-Goods Service

• Licensed Merchandise

The degree of excellence of a good or service—how good it is

• Quality

• Pershability

• Owned-Goods Service

• Licensed Merchandise

A product that involves repairing or changing a good that the consumer has already purchased

• Quality

• Pershability

• Owned-Goods Service

• Licensed Merchandise

A product that involves giving consumers limited use of a good for a certain period of time.

• rented-goods service

• separability

• services

• smoothing

A product’s ability to be considered apart from its provider

• rented-goods service

• separability

• services

• smoothing