BC-Listening Effectively

“Taking one characteristic of a group or person and viewing that as the whole of what the person or group is” is the definition of

• Audience analysis

• Stereotyping

• Psychographic characteristics

• Totalizing

"generalizing about a group of people and assuming that because a few persons in that group have a characteristic, all of them do" defines_________

• Audience analysis

• Stereotyping

• Psychographic characteristics

• Totalizing

Demographic refers

• Analyzing the audience

• The outward traits or characteristics of the audience

• To the traditional Greek word for the process of public speaking

• Internal psychological characteristics of the audience members

Which of the following is not a psychographic characteristic according to textbook?

• belief

• value

• need

• emotion

Which statement is not true about attitude?

• It is similar to mood.

• It is studied a great deal.

• It is closely linked to action or behavior.

• It is about the positive or negative response to something or someone

The definition “goals we strive for and consider important and desirable” refers to

• attitude

• needs

• values

• beliefs

“A stable positive or negative response to a person, idea, object, or policy” refers to

• need

• value

• belief

• attitude

Picture Maslow’s hierarchy of needs. Pick the correct sequence, going from lowest to highest.

• Physiological, love/belongingness, self-esteem, safety/security, self-actualization

• Love/belongingness, self-esteem, physiological, safety/security, self-actualization

• Physiological, safety/security, love/belongingness, self-esteem, self-actualization

• Physiological, self-esteem, self-actualization, love/belongingness, safety/security

The basic philosophy behind using Maslow’s hierarchy of needs in speech preparation is

• the best speeches are the ones that appeal to the fourth level, esteem needs.

• American audiences are not motivated at the bottom level, physiological needs.

• An audience will not be motivated at a level higher than what they are currently experiencing.

• Levels 3 and 4 are psychological and 1 and 2 are physical.

Which of the following is not a contextual circumstance that a speaker should consider?

• length of time allotted for presentation

• group affiliation of the audience

• reason for the audience being together

• physical space