Marketing mix questions

Who is the product aimed at?

• Product

• Place

• Promotion

• Price

What extra features should it include: insurance, optional excursions, etc. ?

• Product

• Promotion

• Place

• Price

What are its unique features?

• Product

• Place

• Promotion

• Price

What needs and wants does it satisfy?

• Product

• Place

• Promotion

• Price

Where can customers find out about the product?

• Product

• Place

• Promotion

• Price

Is location a key factor?

• Product

• Place

• Promotion

• Price

What are the best channels of distributions?

• Product

• Place

• Promotion

• Price

What sort of brand image could be created?

• Product

• Place

• Promotion

• Price

How can potential customers best be targeted?

• Product

• Place

• Promotion

• Price

What is the most suitable type of media for advertising the product?

• Product

• Place

• Promotion

• Price