Audience and Purpose

What is the definition of audience?

• the readers that the text is intended for

• a group of people listening at a concert

• anyone who is reading the text

• the reason the text is written

What is the definition of purpose?

• the meaning of life

• a Justin Bieber album

• the reason the text is written (to entertain, inform, or persuade)

• the reader the text is intended for

What audience does Nike try to target?

• Teachers

• Parents

• Athletes

• Gamers

What audience does Toys R Us try to target?

• Teachers

• Children

• Adults

• Gamers

What audience does Mercedes Benz try to target?

• Teenagers

• Children

• People who are wealthy

• People in poverty

What audience does Mcdonald's try to target?

• Fitness Instructors

• People in a hurry

• Chefs

• Body Builders

What type of ads would you expect to see during a cartoon?

• Automobile Ads

• Appliance ads

• Fitness ads

• New Toy Ads

If you create a flyer for children 8-12, what are you targeting? 

• Age 
• Group Membership 
• Interests 
• Education 

From this list pick the target audience for this film.

• Sci-fi Fans

• Documentary Fans

• Sports Fans

• Musical Fans

From this list pick the target audience for this film.

• Romance Film Fans

• Horror Film Fans

• Thriller Fans

• Mystery Fans