Direct competitors are...

AKS7 - Competitive Analysis Quiz

Quiz
•
Life Skills
•
9th - 12th Grade
•
Medium

Tara Gunter
Used 16+ times
FREE Resource
18 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Businesses that sell a similar product or service to yours.
Businesses that sell a unfamiliar product or service to yours.
Businesses that sell only products or services to other businesses.
Businesses that sell a similar product or service to wholesalers.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Businesses that sell a different product or service, but that still fill the same customer need or want, are your indirect competitors
True
False
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
As you obtain new data through market research, you should update and expand your...
Target Market
Customer Profile
Competitive Matrix
SWOT analysis
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Market share is...
the percentage of a customer profile that is buying a particular product or service from your business.
the percentage of a business that is buying a particular product or service from your business.
the percentage of a target market population that is buying a particular product or service from your business.
the percentage of a retailer that is buying a particular product or service from your business.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Market share is calculated as:
Total Sales ÷ Total Market Size = Market Share Percentage
Total Target Market ÷ Total Market Segment = Market Share Percentage
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The global economy is the flow of goods and services around the world.
True
False
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Exporting is a business activity in which goods and services leave a country to be sold to national consumers.
True
False
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