AKS7 - Competitive Analysis Quiz

AKS7 - Competitive Analysis Quiz

9th - 12th Grade

18 Qs

quiz-placeholder

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AKS7 - Competitive Analysis Quiz

AKS7 - Competitive Analysis Quiz

Assessment

Quiz

Life Skills

9th - 12th Grade

Practice Problem

Medium

Created by

Tara Gunter

Used 18+ times

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18 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Direct competitors are...

Businesses that sell a similar product or service to yours.

Businesses that sell a unfamiliar product or service to yours.

Businesses that sell only products or services to other businesses.

Businesses that sell a similar product or service to wholesalers.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Businesses that sell a different product or service, but that still fill the same customer need or want, are your indirect competitors

True

False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

As you obtain new data through market research, you should update and expand your...

Target Market

Customer Profile

Competitive Matrix

SWOT analysis

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Market share is...

the percentage of a customer profile that is buying a particular product or service from your business.

the percentage of a business that is buying a particular product or service from your business.

the percentage of a target market population that is buying a particular product or service from your business.

the percentage of a retailer that is buying a particular product or service from your business.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Market share is calculated as:

Total Sales ÷ Total Market Size = Market Share Percentage

Total Target Market ÷ Total Market Segment = Market Share Percentage

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The global economy is the flow of goods and services around the world.

True

False

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Exporting is a business activity in which goods and services leave a country to be sold to national consumers.

True

False

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