Marketing

What are the 4 P's of the Marketing Mix?

• Product, Price, Payment, Promotion
• Price, Place, Privacy, Promotion
• Promotion, Podcasting, Place, Product
• Product, Place, Price Promotion

The 4 P's (Product, Place, Price, and Promotion) are known as the _________.

• advertising factors
• marketing mix
• business plans
• target market

The process of communicating the value of a product or service to customers, for the purpose of selling that product or service

• Marketing
• Selling
• Distribution
• Retailing

A tangible good or an intangible service

• Product
• Price
• Place
• Promotion

Methods of communication that a marketer uses to provide information to different parties about the product

• Product
• Place
• Price
• Promotion

Questions such as
-How will you reach your audience? TV, radio, billboards, magazines, Internet?
-When is the best time to promote? Is there seasonality in the market? 

• Promotion
• Place
• Product
• Price

A group of customers a business has decided to aim its marketing efforts and ultimately its merchandise towards

• Marketing Mix
• Consumers
• Target Market
• Buyers

Questions such as
-What is the value of the product to the buyer?
-What discounts should be offered to your customers?

• Product
• Price
• Promotion
• Place

A symbol or other design adopted by an organization to identify its products, uniform, vehicles, etc.

• logos
• trademarks
• slogans
• sayings

Which of the following statements most completely defines the term 'marketing'?

• Marketing is the distribution of goods and services from the wholesaler to the retailer so that they are available when the customer wants them.
• Marketing is a total system of interacting activities designed to plan, price, promote and distribute goods and services to present and potential customers.
• Marketing includes all those activities involved in the production and promotion of goods and services to the end customer.
• Marketing is any set of activities undertaken to produce and promote a range of goods and services to satisfy customers' needs.