Presentations - Openings

In the 60 minutes it will take me to give this talk, 7,000 US businesses will go bust.

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In my 15 years in Silicon Valley I've learned quite a bit about managing risk.

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Somebody once said: 'a brand is a promise'. But what happens when that promise is broken?

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By the end of this morning's talk you'll know how to to say 'No" and feel good about it.

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My presentation this afternoon is in three main parts. Feel free to interrupt as we go along.

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What I hope you'll get from this afternoon's session is a clearer idea of CRM works.

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I was fortunate enough to be part of the team at VW that developed the original Golf GTI.

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Today we're looking at options A and B. And I'll be happy to take questions at the end.

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