Marketing Research

Marketing Research

9th Grade

55 Qs

quiz-placeholder

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Marketing Research

Marketing Research

Assessment

Quiz

Business

9th Grade

Medium

Created by

Leslie Merritt

Used 465+ times

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55 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the first step in the marketing research process?

Analyze results
Defining the problem
Experiment
Conduct a survey

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of a primary data source:

inventory reports

survey

sales reports

expense reports

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Carolyn is planning on releasing a new product in her candy business and makes a survey to collect data.She asks "how often do you eat chocolate bars?"
What example of marketing research is this?

media research
quantitative research
qualitative research
product placing

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is a example of validity?

A set of questions fully answering what the business wants to know about a target market
A set of questions that are poorly written
A set of questions that vaguely answer the companies question
A long survey asking the consumer random questions

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is reliability?

A set of questions fully answering what the business wants to know about a target market
When a research technique produces results that are not correlated  
When you can count on a company to perform well in the upcoming year
When a research technique produces nearly identical results in repeated trials

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Tyler walks into a Starbucks, and keeps track of how many caramel cinnamon lattes are being sold to gather data. What method is he using?

Survey
Observation
Product Mix
Product line

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Andy is collecting data by sending a survey to his classmates about their opinion on new school policies. What type of research is this?

product

sales

attitude

media

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