3.10.4 Problems with strategy and why strategies fail

The medium to long term plan through which an organisation aims to attain its objectives......

• Objectives

• Strategy

• Strategic Drift

• Targets

Is based around a formal process of setting corporate objectives and developing a coherent business strategy designed to achieve those objectives with the resources available .......

• Planned Strategy

• Emergent Strategy

• Strategic Drift

• Contingency Plan

Is a pattern of action that develops over time in an organization in the absence of a specific mission and goals, or despite a mission and goals.

• Planned Strategy

• Emergent Strategy

• Strategic Drift

• Contingency Planning

Is the strategy that an organization actually follows. ... In other cases, firms' original intended strategies are long forgotten.

• Contingency Planning

• Realised Strategy

• Unrealised Strategy

• Strategic Drift

is a strategy that is planned ahead of time but abandoned because events develop in unexpected ways.

• Emergent Strategy

• Realised Strategy

• Unrealised Strategy

• Strategic Drift

A gradual deterioration of competitive action that results in the failure of an organization to acknowledge and respond to changes in the business environment.

• Strategic Drift

• Contingency Planning

• Unrealised Strategy

• Emergent Strategy

Who came up with the Strategic Drift model

• Johnson and Johnson

• Johnson and Scholes

• Neville and Scholes

• Johnson and Neville

What does Phase 1 of Strategic Drift

• Period of incremental change

• Period of flux and strategic drift grows

• Transformational change or closure

• Strategic Drift begins

How many phases are there in the Strategic Drift model?

• two

• three

• four

• five

Period of flux and strategic drift grows happens at which phase?

• 1

• 2

• 3

• 4