BU6001 Marketing Mix (Product)

Additional consumer services and benefits such as delivery and credit, instructions, installation, warranty, and service are considered as:

• Actual Product

• Augmented Product

• Core Product

• Branded Product

Ideally, good packages should:

• Help market the brand

• Protect the contents

• Provides convenience and ease of use

• All the above

What does this image indicates?

• Labeling

• Packaging

• Branding

• None of the above

What is a name, term, sign, symbol, design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate the business

• Slogan

• Logo

• Brand

• Value

What is indicated if you see Emirates Airlines logo printed on Arsenal uniforms?

• Brand Name Selection

• Brand Positioning

• Brand Development

• Brand Sponsorship

Is your group progressing with assessment 2?!

• Yes

• No

Additional items in a given product category under the same brand name (e.g., new flavors, forms, colors, ingredients, or package sizes) are considered as:

• Line Extension

• Co-Branding

• New Brands

• Multi Brands

Apple launched iPad, iPad Mini and iPad Air, what can we call these products?

• Brand Development

• Line Extension

• Sub Brands

• Multi Brands

What should be capable of registration and legal protection:

• Brand Label

• Brand Term

• Brand Logo

• Brand Name

What does the following statement indicates?

"A brand is thoughts, feelings and phycological bond between a business and a customer"

• Brand Agreement

• Brand Relationship

• Brand Blueprint

• Brand Identity